Business / Data Analytics / Industry Trends
Business Context Is The Missing Layer In Your AI Strategy
Artificial intelligence can analyze vast amounts of data, identify patterns, and automate decisions at unprecedented speed—but without business context, even the most advanced AI systems can fall short. In this Forbes Tech Council article, Omri Kohl explores why organizational knowledge, business rules, operational realities, and human expertise remain essential for turning AI-generated insights into effective decisions. The article argues that context is the critical layer that enables AI to deliver trustworthy, actionable outcomes and drive the next generation of decision intelligence.